Stigg
Product-led billing infrastructure
About Stigg
Stigg is the monetisation platform that decouples pricing and packaging from application code. Product managers define plans, entitlements, and paywalls in Stigg's UI, and they go live instantly without engineering changes. Helps SaaS companies move faster on pricing experiments and grow revenue.
Pitch deck breakdown
How Stigg would pitch themselves.
Target customer
Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.
Problem they solve
Stigg is the monetisation platform that decouples pricing and packaging from application code. Product managers define plans, entitlements, and paywalls in Stigg's UI, and they go live instantly without engineering chan… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Stigg differentiates on product-led billing infrastructure. Backed by Tiger Global + Susa Ventures, $17M raised — the company has resources + validation to compound this thesis. Founded by Itamar Cohen + team.
Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.
Stigg website preview
Company facts
- Category
- Fintech
- Funding stage
- Series A
- Total raised
- $17M
- Founded
- 2021
- Team size
- 11–50
- HQ
- Tel Aviv
- Country
- Israel
- Website
- stigg.io
Founders of Stigg
- Itamar Cohen
- Ben Hagai
Investors backing Stigg
- Tiger Global
- Susa Ventures
Frequently asked questions
What does Stigg do?
Stigg is the monetisation platform that decouples pricing and packaging from application code. Product managers define plans, entitlements, and paywalls in Stigg's UI, and they go live instantly without engineering changes. Helps SaaS companies move faster on pricing experiments and grow revenue.
Where is Stigg based?
Stigg is based in Tel Aviv, Israel.
When was Stigg founded?
Stigg was founded in 2021.
How much has Stigg raised?
Stigg has raised $17M in their Series A round.
Who founded Stigg?
Stigg was founded by Itamar Cohen, Ben Hagai.
Who has invested in Stigg?
Stigg is backed by Tiger Global, Susa Ventures.