Sure
API + SaaS to embed insurance into any product. Powers insurance for Carvana, Mastercard, Farmers, Toyota.
- Location
- Santa Monica, United States
- Raised
- $162M+
- Stage
- Series D
- Founded
- 2014
- Category
- Fintech
- Funding
- VC-backed
- Team
- 201-500
Funding figures as of Jul 2025 · not independently verified
Founders of Sure
- Wayne Slavin
- Sasha Bigwood
Investors backing Sure
- Declaration Partners
- WndrCo
- Kinetic Partners
Frequently asked questions
What does Sure do?
API + SaaS to embed insurance into any product. Powers insurance for Carvana, Mastercard, Farmers, Toyota.
Where is Sure based?
Sure is based in Santa Monica, United States.
When was Sure founded?
Sure was founded in 2014.
How much has Sure raised?
Sure has raised $162M+ in their Series D round as of Jul 2025.
Who founded Sure?
Sure was founded by Wayne Slavin, Sasha Bigwood.
Who has invested in Sure?
Sure is backed by Declaration Partners, WndrCo, Kinetic Partners.
How Sure would pitch themselves
● Editorial01Target customer
Brands + platforms wanting to offer insurance as a feature: auto sellers (Carvana), travel sites, fintech wallets, e-commerce checkouts.
02Problem they solve
Embedding insurance in a non-insurance product is brutally hard — different regulators per state, carrier integrations, product engineering. Most companies give up.
03Key differentiator
Insurance-as-a-service API — Sure handles carriers, compliance, claims, in-app purchase flow. Brands ship insurance in weeks, not years.
04Go-to-market strategy
Enterprise sales to brand + platform partners (Carvana, Mastercard). Revenue-share + transaction fees with partners. Strong AppExchange / Shopify-style channel motion.