Yotpo
Ecommerce marketing platform for reviews and loyalty
About Yotpo
Yotpo is the ecommerce retention marketing platform that powers reviews, visual UGC, loyalty programs, and SMS marketing for direct-to-consumer brands. Over 30,000 brands including MVMT, Steve Madden, and Chubbies use Yotpo to drive repeat purchases and build community.
Pitch deck breakdown
How Yotpo would pitch themselves.
Target customer
Reviews and loyalty — the core audience Yotpo's product is built around.
Problem they solve
Yotpo is the ecommerce retention marketing platform that powers reviews, visual UGC, loyalty programs, and SMS marketing for direct-to-consumer brands. Over 30,000 brands including MVMT, Steve Madden, and Chubbies use Y… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Yotpo differentiates on ecommerce marketing platform for reviews and loyalty. Backed by Tiger Global + Bessemer, $406M raised — the company has resources + validation to compound this thesis. Founded by Tomer Tagrin + team.
Go-to-market strategy
Late-stage scale — global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.
Yotpo website preview
Company facts
- Category
- SaaS
- Funding stage
- Series F
- Total raised
- $406M
- Founded
- 2011
- Team size
- 501–1000
- HQ
- New York
- Country
- Israel
- Website
- yotpo.com
Founders of Yotpo
- Tomer Tagrin
- Omri Cohen
Investors backing Yotpo
- Tiger Global
- Bessemer
- Vertex
Frequently asked questions
What does Yotpo do?
Yotpo is the ecommerce retention marketing platform that powers reviews, visual UGC, loyalty programs, and SMS marketing for direct-to-consumer brands. Over 30,000 brands including MVMT, Steve Madden, and Chubbies use Yotpo to drive repeat purchases and build community.
Where is Yotpo based?
Yotpo is based in New York, Israel.
When was Yotpo founded?
Yotpo was founded in 2011.
How much has Yotpo raised?
Yotpo has raised $406M in their Series F round.
Who founded Yotpo?
Yotpo was founded by Tomer Tagrin, Omri Cohen.
Who has invested in Yotpo?
Yotpo is backed by Tiger Global, Bessemer, Vertex.