Zapier
Automation that moves you forward.
About Zapier
The OG workflow automation platform. Connects 7K+ apps via 'Zaps'. Bootstrapped + raised tiny seed, profitable, $5B valuation.
Pitch deck breakdown
How Zapier would pitch themselves.
Target customer
Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.
Problem they solve
The OG workflow automation platform. Connects 7K+ apps via 'Zaps'. Bootstrapped + raised tiny seed, profitable, $5B valuation. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Zapier differentiates on automation that moves you forward. Backed by Y Combinator, $1.4M raised — the company has resources + validation to compound this thesis. Founded by Wade Foster + team.
Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.
Company facts
- Category
- SaaS
- Funding stage
- Seed
- Total raised
- $1.4M
- Founded
- 2011
- Team size
- 501-1000
- HQ
- Remote
- Country
- United States
- Website
- zapier.com
Founders of Zapier
- Wade Foster
- Bryan Helmig
- Mike Knoop
Investors backing Zapier
- Y Combinator
Frequently asked questions
What does Zapier do?
The OG workflow automation platform. Connects 7K+ apps via 'Zaps'. Bootstrapped + raised tiny seed, profitable, $5B valuation.
Where is Zapier based?
Zapier is based in Remote, United States.
When was Zapier founded?
Zapier was founded in 2011.
How much has Zapier raised?
Zapier has raised $1.4M in their Seed round.
Who founded Zapier?
Zapier was founded by Wade Foster, Bryan Helmig, Mike Knoop.
Who has invested in Zapier?
Zapier is backed by Y Combinator.