Apidog
All-in-one API design, testing, and documentation.
About Apidog
Postman alternative with built-in API design + mock + test + documentation. Fast-growing among Asian dev teams.
Pitch deck breakdown
How Apidog would pitch themselves.
Target customer
Software engineers + DevOps teams shipping production systems — from indie hackers to enterprise platform teams at scale.
Problem they solve
Postman alternative with built-in API design + mock + test + documentation. Fast-growing among Asian dev teams. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Apidog differentiates on all-in-one api design, testing, and documentation. Backed by Hillhouse Capital + Sequoia China, $20M+ raised — the company has resources + validation to compound this thesis. Founded by Jeff Ding.
Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.
Company facts
- Category
- Dev Tools
- Funding stage
- Series A
- Total raised
- $20M+
- Founded
- 2022
- Team size
- 51-200
- HQ
- Hangzhou
- Country
- China
- Website
- apidog.com
Founders of Apidog
- Jeff Ding
Investors backing Apidog
- Hillhouse Capital
- Sequoia China
Frequently asked questions
What does Apidog do?
Postman alternative with built-in API design + mock + test + documentation. Fast-growing among Asian dev teams.
Where is Apidog based?
Apidog is based in Hangzhou, China.
When was Apidog founded?
Apidog was founded in 2022.
How much has Apidog raised?
Apidog has raised $20M+ in their Series A round.
Who founded Apidog?
Apidog was founded by Jeff Ding.
Who has invested in Apidog?
Apidog is backed by Hillhouse Capital, Sequoia China.