Arcade
Click-record, edit, and ship product walkthrough demos for marketing pages and sales calls. Used by Loom, Linear, and Stripe.
- Location
- San Francisco, United States
- Raised
- $13M+
- Stage
- Series A
- Founded
- 2020
- Category
- SaaS
- Funding
- VC-backed
- Team
- 11-50
Funding figures as of Jul 2025 · not independently verified
Founders of Arcade
- Caroline Clark
- Joe Garafalo
Investors backing Arcade
- Lightspeed
- Y Combinator
- Coatue
Frequently asked questions
What does Arcade do?
Click-record, edit, and ship product walkthrough demos for marketing pages and sales calls. Used by Loom, Linear, and Stripe.
Where is Arcade based?
Arcade is based in San Francisco, United States.
When was Arcade founded?
Arcade was founded in 2020.
How much has Arcade raised?
Arcade has raised $13M+ in their Series A round as of Jul 2025.
Who founded Arcade?
Arcade was founded by Caroline Clark, Joe Garafalo.
Who has invested in Arcade?
Arcade is backed by Lightspeed, Y Combinator, Coatue.
How Arcade would pitch themselves
○ Auto-generated01Target customer
Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.
02Problem they solve
Click-record, edit, and ship product walkthrough demos for marketing pages and sales calls. Used by Loom, Linear, and Stripe. The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Arcade differentiates on interactive product demos in minutes. Backed by Lightspeed + Y Combinator, $13M+ raised — the company has resources + validation to compound this thesis. Founded by Caroline Clark + team.
04Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.