Attention
AI sales coach + assistant for sales reps.
About Attention
Real-time AI coaching during sales calls — listens, suggests next move, auto-fills CRM. Used by 500+ B2B sales teams.
§ Pitch deck breakdown
How Attention would pitch themselves.
Target customer
B2B sales teams (10-200 reps) where rep ramp time is too long + manager coaching can't scale beyond 10:1 ratio.
Problem they solve
New AEs take 6 months to ramp. Managers can sit in on a few calls per quarter. Without real-time coaching, reps make the same mistakes repeatedly + miss commit.
Key differentiator
Live AI listens to sales calls + whispers next-best-move to rep (objection handling, MEDDIC frameworks). Auto-fills CRM after. Faster ramp + better discovery.
Go-to-market strategy
Direct sales to VP Sales + Heads of Enablement. Free pilot tier (5 reps) to prove ramp-time reduction. Customer testimonial + case-study marketing.
Company facts
- Category
- AI
- Funding stage
- Seed
- Total raised
- $5M+
- Founded
- 2021
- Team size
- 11-50
- HQ
- New York
- Country
- United States
- Website
- attention.com
Founders of Attention
- Anis Bennaceur
Investors backing Attention
- Tribe Capital
- Y Combinator
Frequently asked questions
What does Attention do?
Real-time AI coaching during sales calls — listens, suggests next move, auto-fills CRM. Used by 500+ B2B sales teams.
Where is Attention based?
Attention is based in New York, United States.
When was Attention founded?
Attention was founded in 2021.
How much has Attention raised?
Attention has raised $5M+ in their Seed round.
Who founded Attention?
Attention was founded by Anis Bennaceur.
Who has invested in Attention?
Attention is backed by Tribe Capital, Y Combinator.