Census
Reverse ETL + data activation.
About Census
Sync data from warehouse (Snowflake, BigQuery, Databricks) to ops tools (Salesforce, Marketo). Used by Loom, Notion, Canva.
§ Pitch deck breakdown
How Census would pitch themselves.
Target customer
Data + RevOps teams at modern B2B companies who've consolidated data in Snowflake/BigQuery + now need it back in CRM, marketing, support tools.
Problem they solve
Companies invested in 'modern data stack' (warehouse + dbt + BI) but the data is trapped — sales + marketing tools still run on stale exports.
Key differentiator
Built reverse-ETL category. Models defined in dbt sync directly to Salesforce, Marketo, HubSpot — no engineering required. Strong dbt + Hightouch competitor.
Go-to-market strategy
Bottom-up adoption by data engineers. Land-and-expand to RevOps + Marketing Ops. Strong analyst-relations + modern-data-stack community presence.
Company facts
- Category
- SaaS
- Funding stage
- Series B
- Total raised
- $80M+
- Founded
- 2018
- Team size
- 51-200
- HQ
- San Francisco
- Country
- United States
- Website
- getcensus.com
Founders of Census
- Boris Jabes
- Sean Lynch
Investors backing Census
- Sequoia
- Andreessen Horowitz
Frequently asked questions
What does Census do?
Sync data from warehouse (Snowflake, BigQuery, Databricks) to ops tools (Salesforce, Marketo). Used by Loom, Notion, Canva.
Where is Census based?
Census is based in San Francisco, United States.
When was Census founded?
Census was founded in 2018.
How much has Census raised?
Census has raised $80M+ in their Series B round.
Who founded Census?
Census was founded by Boris Jabes, Sean Lynch.
Who has invested in Census?
Census is backed by Sequoia, Andreessen Horowitz.