Chroma
Retrieval for AI
About Chroma
Chroma is the open-source AI application database. Batteries included. Embeddings, vector search, document storage, full-text search, metadata filtering, and multi-modal. All in one place. Retrieval that just works.
Pitch deck breakdown
How Chroma would pitch themselves.
Target customer
Software engineers + DevOps teams shipping production systems — from indie hackers to enterprise platform teams at scale.
Problem they solve
Chroma is the open-source AI application database. Batteries included. Embeddings, vector search, document storage, full-text search, metadata filtering, and multi-modal. All in one place. Retrieval that just works. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Chroma differentiates on retrieval for ai. $0 raised — the company has resources + validation to compound this thesis.
Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.
Chroma website preview
Company facts
- Category
- Dev Tools
- Funding stage
- Seed
- Total raised
- $0
- Founded
- 2020
- Team size
- 51–200
- HQ
- San Francisco, United States
- Country
- United States
- Website
- trychroma.com
Frequently asked questions
What does Chroma do?
Chroma is the open-source AI application database. Batteries included. Embeddings, vector search, document storage, full-text search, metadata filtering, and multi-modal. All in one place. Retrieval that just works.
Where is Chroma based?
Chroma is based in San Francisco, United States, United States.
When was Chroma founded?
Chroma was founded in 2020.
How much has Chroma raised?
Chroma has raised $0 in their Seed round.