Chroma
Chroma is the open-source AI application database. Batteries included. Embeddings, vector search, document storage, full-text search, metadata filtering, and multi-modal. All in one place. Retrieval that just works.
- Location
- San Francisco, United States, United States
- Founded
- 2020
- Category
- Dev Tools
- Funding
- VC-backed
- Team
- 51–200
Frequently asked questions
What does Chroma do?
Chroma is the open-source AI application database. Batteries included. Embeddings, vector search, document storage, full-text search, metadata filtering, and multi-modal. All in one place. Retrieval that just works.
Where is Chroma based?
Chroma is based in San Francisco, United States, United States.
When was Chroma founded?
Chroma was founded in 2020.
How much has Chroma raised?
Chroma is vc-backed. Funding details have not been disclosed.
How Chroma would pitch themselves
○ Auto-generated01Target customer
Software engineers + DevOps teams shipping production systems — from indie hackers to enterprise platform teams at scale.
02Problem they solve
Chroma is the open-source AI application database. Batteries included. Embeddings, vector search, document storage, full-text search, metadata filtering, and multi-modal. All in one place. Retrieval that just works. The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Chroma differentiates on retrieval for ai — focusing on a specific edge in this category vs. broader incumbents.
04Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.