ClassDojo
Communication for K-8 classrooms and families.
About ClassDojo
Used by 95% of US K-8 schools — teacher-parent messaging, behaviour tracking, classroom community. 50M+ MAU.
§ Pitch deck breakdown
How ClassDojo would pitch themselves.
Target customer
K-8 teachers + parents at US public/private schools — daily users for communication, classroom updates, and behaviour reinforcement.
Problem they solve
Teacher-parent communication is fragmented (paper, email, phone). Parents have no visibility into what kids do in school day-to-day. Existing LMS (Canvas, Blackboard) too heavy for elementary.
Key differentiator
Beloved teacher product first — viral teacher-to-teacher growth. Parents follow. 95% K-8 school penetration is moat for any monetization (parent-side premium, school district contracts).
Go-to-market strategy
Free for teachers — viral teacher word-of-mouth. School-district enterprise sales for premium features. ClassDojo Plus parent-side subscription as primary monetization.
Company facts
- Category
- SaaS
- Funding stage
- Series C
- Total raised
- $144M+
- Founded
- 2011
- Team size
- 51-200
- HQ
- San Francisco
- Country
- United States
- Website
- classdojo.com
Founders of ClassDojo
- Sam Chaudhary
- Liam Don
Investors backing ClassDojo
- General Catalyst
- GSV
- SignalFire
Frequently asked questions
What does ClassDojo do?
Used by 95% of US K-8 schools — teacher-parent messaging, behaviour tracking, classroom community. 50M+ MAU.
Where is ClassDojo based?
ClassDojo is based in San Francisco, United States.
When was ClassDojo founded?
ClassDojo was founded in 2011.
How much has ClassDojo raised?
ClassDojo has raised $144M+ in their Series C round.
Who founded ClassDojo?
ClassDojo was founded by Sam Chaudhary, Liam Don.
Who has invested in ClassDojo?
ClassDojo is backed by General Catalyst, GSV, SignalFire.