Cloudinary
Image/video CDN with on-the-fly transformations. Used by Apple, Atlassian, and Bleacher Report. Bootstrapped to $200M+ ARR.
- Location
- Santa Clara, United States
- Stage
- Bootstrapped
- Founded
- 2011
- Category
- SaaS
- Funding
- Bootstrapped
- Team
- 501-1000
Funding figures as of Jul 2025 · not independently verified
Founders of Cloudinary
- Itai Lahan
- Tal Lev-Ami
- Sam Mordekhai
Frequently asked questions
What does Cloudinary do?
Image/video CDN with on-the-fly transformations. Used by Apple, Atlassian, and Bleacher Report. Bootstrapped to $200M+ ARR.
Where is Cloudinary based?
Cloudinary is based in Santa Clara, United States.
When was Cloudinary founded?
Cloudinary was founded in 2011.
How much has Cloudinary raised?
Cloudinary is bootstrapped. Funding details have not been disclosed.
Who founded Cloudinary?
Cloudinary was founded by Itai Lahan, Tal Lev-Ami, Sam Mordekhai.
How Cloudinary would pitch themselves
○ Auto-generated01Target customer
The web — the core audience Cloudinary's product is built around.
02Problem they solve
Image/video CDN with on-the-fly transformations. Used by Apple, Atlassian, and Bleacher Report. Bootstrapped to $200M+ ARR. The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Cloudinary differentiates on image and video management for the web — and on being bootstrapped. The team prioritises profitability + customer-led growth over VC-fuelled scale. Founded by Itai Lahan + team.
04Go-to-market strategy
Bootstrapped go-to-market — content-led growth, founder-community presence, and product-led adoption via free or freemium tiers. Profitability + customer-funded expansion over VC capital efficiency.