Directus logo
Open SourceVC-backedSeries A
Brooklyn, United States · Founded 2017

Directus

The instant headless CMS + data platform.

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About Directus

Wraps any SQL database with a beautiful admin app + auto-generated API. Open-source, self-hostable.

Pitch deck breakdown

How Directus would pitch themselves.

○ Auto-generated
01

Target customer

Developers + open-source communities + enterprises wanting an OSS-first tool in this category, with optional commercial support.

02

Problem they solve

Wraps any SQL database with a beautiful admin app + auto-generated API. Open-source, self-hostable. The category has historically been served by tools that miss the modern workflow this product is built around.

03

Key differentiator

Directus differentiates on the instant headless cms + data platform. Backed by BlueRun Ventures + True Ventures, $12M+ raised — the company has resources + validation to compound this thesis. Founded by Ben Haynes + team.

04

Go-to-market strategy

Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.

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Company facts

Category
Open Source
Funding stage
Series A
Total raised
$12M+
Founded
2017
Team size
51-200
HQ
Brooklyn
Country
United States
Website
directus.io

Founders of Directus

  • Ben Haynes
  • Rijk van Zanten

Investors backing Directus

  • BlueRun Ventures
  • True Ventures

Frequently asked questions

What does Directus do?

Wraps any SQL database with a beautiful admin app + auto-generated API. Open-source, self-hostable.

Where is Directus based?

Directus is based in Brooklyn, United States.

When was Directus founded?

Directus was founded in 2017.

How much has Directus raised?

Directus has raised $12M+ in their Series A round.

Who founded Directus?

Directus was founded by Ben Haynes, Rijk van Zanten.

Who has invested in Directus?

Directus is backed by BlueRun Ventures, True Ventures.

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