Doji

We created Doji because as fashion lovers we were missing a place for exploration, creativity and authenticity when shopping. With Doji you can create an AI likeness of you, making it easy to try on products from different brands, explore new looks, and shop your favorites. To do this we’re developing cutting-edge diffusion models and designing novel, personalized interfaces.

Doji is based in New York, United States, United States.

Doji was founded in 2020.

Doji is vc-backed. Funding details have not been disclosed.

Fashion online — the core audience Doji's product is built around.

We created Doji because as fashion lovers we were missing a place for exploration, creativity and authenticity when shopping. With Doji you can create an AI likeness of you, making it easy to try on products from differ… The category has historically been served by tools that miss the modern workflow this product is built around.

Doji differentiates on a fun new way to shop for fashion online — focusing on a specific edge in this category vs. broader incumbents.

Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.