Dovetail
The customer-insights hub.
About Dovetail
User research repository — store, tag, and analyze every customer signal (interviews, support, surveys). Used by Atlassian and Cisco.
Pitch deck breakdown
How Dovetail would pitch themselves.
Target customer
Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.
Problem they solve
User research repository — store, tag, and analyze every customer signal (interviews, support, surveys). Used by Atlassian and Cisco. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Dovetail differentiates on the customer-insights hub. Backed by Accel + Felicis, $71M+ raised — the company has resources + validation to compound this thesis. Founded by Benjamin Humphrey + team.
Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.
Company facts
- Category
- SaaS
- Funding stage
- Series B
- Total raised
- $71M+
- Founded
- 2017
- Team size
- 201-500
- HQ
- Sydney
- Country
- Australia
- Website
- dovetail.com
Founders of Dovetail
- Benjamin Humphrey
- Bradley Ayers
Investors backing Dovetail
- Accel
- Felicis
Frequently asked questions
What does Dovetail do?
User research repository — store, tag, and analyze every customer signal (interviews, support, surveys). Used by Atlassian and Cisco.
Where is Dovetail based?
Dovetail is based in Sydney, Australia.
When was Dovetail founded?
Dovetail was founded in 2017.
How much has Dovetail raised?
Dovetail has raised $71M+ in their Series B round.
Who founded Dovetail?
Dovetail was founded by Benjamin Humphrey, Bradley Ayers.
Who has invested in Dovetail?
Dovetail is backed by Accel, Felicis.