Excalidraw
Virtual whiteboard for sketching hand-drawn diagrams
About Excalidraw
Excalidraw is an open-source virtual whiteboard that lets you sketch diagrams with a hand-drawn aesthetic. Collaborate in real-time, export to PNG/SVG, and embed it anywhere. Trusted by teams at Facebook, Google, and thousands of startups.
Pitch deck breakdown
How Excalidraw would pitch themselves.
Target customer
Sketching hand-drawn diagrams — the core audience Excalidraw's product is built around.
Problem they solve
Excalidraw is an open-source virtual whiteboard that lets you sketch diagrams with a hand-drawn aesthetic. Collaborate in real-time, export to PNG/SVG, and embed it anywhere. Trusted by teams at Facebook, Google, and th… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Excalidraw differentiates on virtual whiteboard for sketching hand-drawn diagrams. Backed by Meta, $5M raised — the company has resources + validation to compound this thesis. Founded by Christopher Chedeau + team.
Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.
Excalidraw website preview
Company facts
- Category
- Open Source
- Funding stage
- Seed
- Total raised
- $5M
- Founded
- 2020
- Team size
- 10-50
- HQ
- Remote
- Country
- USA
- Website
- excalidraw.com
Founders of Excalidraw
- Christopher Chedeau
- Excalidraw Contributors
Investors backing Excalidraw
- Meta
Frequently asked questions
What does Excalidraw do?
Excalidraw is an open-source virtual whiteboard that lets you sketch diagrams with a hand-drawn aesthetic. Collaborate in real-time, export to PNG/SVG, and embed it anywhere. Trusted by teams at Facebook, Google, and thousands of startups.
Where is Excalidraw based?
Excalidraw is based in Remote, USA.
When was Excalidraw founded?
Excalidraw was founded in 2020.
How much has Excalidraw raised?
Excalidraw has raised $5M in their Seed round.
Who founded Excalidraw?
Excalidraw was founded by Christopher Chedeau, Excalidraw Contributors.
Who has invested in Excalidraw?
Excalidraw is backed by Meta.