Fay
Founded in 2022, Fay helps people improve their health and wellbeing through food and their relationship with it. The insurance-friendly nutrition therapy support platform offers virtual or in-person access to the right RD for individuals’ unique goals and circumstances, with most people paying $0 out-of-pocket.
- Location
- San Francisco, United States, United States
- Founded
- 2020
- Category
- SaaS
- Funding
- VC-backed
- Team
- 51–200
Frequently asked questions
What does Fay do?
Founded in 2022, Fay helps people improve their health and wellbeing through food and their relationship with it. The insurance-friendly nutrition therapy support platform offers virtual or in-person access to the right RD for individuals’ unique goals and circumstances, with most people paying $0 out-of-pocket.
Where is Fay based?
Fay is based in San Francisco, United States, United States.
When was Fay founded?
Fay was founded in 2020.
How much has Fay raised?
Fay is vc-backed. Funding details have not been disclosed.
How Fay would pitch themselves
○ Auto-generated01Target customer
Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.
02Problem they solve
Founded in 2022, Fay helps people improve their health and wellbeing through food and their relationship with it. The insurance-friendly nutrition therapy support platform offers virtual or in-person access to the right… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Fay differentiates on find dietitians & nutritionists — focusing on a specific edge in this category vs. broader incumbents.
04Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.