Figure
General-purpose humanoid robots for the workforce.
About Figure
Building humanoid robots for commercial use in manufacturing, logistics, and the home. BMW deployed Figure 02 in 2024.
§ Pitch deck breakdown
How Figure would pitch themselves.
Target customer
Manufacturing, logistics, and warehouse companies facing labour shortages and operating dangerous or repetitive work environments at industrial scale.
Problem they solve
Persistent labour shortages in physical jobs (warehousing, manufacturing) where attrition exceeds 100% annually. No scalable solution exists for human-form work that requires bipedal mobility and dexterity.
Key differentiator
Vertically integrated — Figure builds the complete humanoid stack from hardware to its proprietary Helix VLA AI model. BMW partnership in production validates real-world commercial deployment, not just demos.
Go-to-market strategy
Direct enterprise partnerships with manufacturing giants (BMW). Robots-as-a-service rental model lowers customer adoption friction. High-visibility CEO content marketing (Brett Adcock's videos generate billions of views) builds brand equity.
Company facts
- Category
- AI
- Funding stage
- Series B
- Total raised
- $1.6B+
- Founded
- 2022
- Team size
- 201-500
- HQ
- Sunnyvale
- Country
- United States
- Website
- figure.ai
Founders of Figure
- Brett Adcock
Investors backing Figure
- Microsoft
- OpenAI
- NVIDIA
- Jeff Bezos
Frequently asked questions
What does Figure do?
Building humanoid robots for commercial use in manufacturing, logistics, and the home. BMW deployed Figure 02 in 2024.
Where is Figure based?
Figure is based in Sunnyvale, United States.
When was Figure founded?
Figure was founded in 2022.
How much has Figure raised?
Figure has raised $1.6B+ in their Series B round.
Who founded Figure?
Figure was founded by Brett Adcock.
Who has invested in Figure?
Figure is backed by Microsoft, OpenAI, NVIDIA, Jeff Bezos.