Framer
The internet is your canvas.
About Framer
Modern website builder with code-quality output. Animation-first, AI design, and a thriving template marketplace.
Pitch deck breakdown
How Framer would pitch themselves.
Target customer
Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.
Problem they solve
Modern website builder with code-quality output. Animation-first, AI design, and a thriving template marketplace. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Framer differentiates on the internet is your canvas. Backed by Atomico + AME Cloud Ventures, $120M+ raised — the company has resources + validation to compound this thesis. Founded by Koen Bok + team.
Go-to-market strategy
Late-stage scale — global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.
Company facts
- Category
- SaaS
- Funding stage
- Series D
- Total raised
- $120M+
- Founded
- 2014
- Team size
- 51-200
- HQ
- Amsterdam
- Country
- Netherlands
- Website
- framer.com
Founders of Framer
- Koen Bok
- Jorn van Dijk
Investors backing Framer
- Atomico
- AME Cloud Ventures
Frequently asked questions
What does Framer do?
Modern website builder with code-quality output. Animation-first, AI design, and a thriving template marketplace.
Where is Framer based?
Framer is based in Amsterdam, Netherlands.
When was Framer founded?
Framer was founded in 2014.
How much has Framer raised?
Framer has raised $120M+ in their Series D round.
Who founded Framer?
Framer was founded by Koen Bok, Jorn van Dijk.
Who has invested in Framer?
Framer is backed by Atomico, AME Cloud Ventures.