Framework
Consumer electronics to respect people and the planet
About Framework
Founded in San Francisco in 2020, Framework's mission is to remake Consumer Electronics to respect people and the planet. They've started with two award-winning products: the Framework Laptop 13 and 16. Their laptops are thin, light, high-performance notebooks that can be upgraded, customized, and repaired in ways that no other notebook can.
Pitch deck breakdown
How Framework would pitch themselves.
Target customer
Companies + developers adopting AI in their stack — from indie builders to enterprise ML teams working on consumer electronics to respect people and the planet.
Problem they solve
Founded in San Francisco in 2020, Framework's mission is to remake Consumer Electronics to respect people and the planet. They've started with two award-winning products: the Framework Laptop 13 and 16. Their laptops ar… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Framework differentiates on consumer electronics to respect people and the planet. $0 raised — the company has resources + validation to compound this thesis.
Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.
Framework website preview
Company facts
- Category
- AI
- Funding stage
- Series A
- Total raised
- $0
- Founded
- 2020
- Team size
- 51–200
- HQ
- San Francisco, United States
- Country
- United States
- Website
- frame.work
Frequently asked questions
What does Framework do?
Founded in San Francisco in 2020, Framework's mission is to remake Consumer Electronics to respect people and the planet. They've started with two award-winning products: the Framework Laptop 13 and 16. Their laptops are thin, light, high-performance notebooks that can be upgraded, customized, and repaired in ways that no other notebook can.
Where is Framework based?
Framework is based in San Francisco, United States, United States.
When was Framework founded?
Framework was founded in 2020.
How much has Framework raised?
Framework has raised $0 in their Series A round.