Funnel
Funnel is a marketing data hub that automatically collects and normalizes data from 500+ marketing platforms into a single clean source of truth. Marketers stop exporting CSVs and start making decisions from live, accurate performance data.
- Location
- Stockholm, Sweden
- Raised
- $100M
- Stage
- Series C
- Founded
- 2014
- Category
- SaaS
- Funding
- VC-backed
- Team
- 200-500
Funding figures as of Jul 2025 · not independently verified
Founders of Funnel
- Fredrik Skantze
- Per Made
Investors backing Funnel
- Industrifonden
- Balderton Capital
Frequently asked questions
What does Funnel do?
Funnel is a marketing data hub that automatically collects and normalizes data from 500+ marketing platforms into a single clean source of truth. Marketers stop exporting CSVs and start making decisions from live, accurate performance data.
Where is Funnel based?
Funnel is based in Stockholm, Sweden.
When was Funnel founded?
Funnel was founded in 2014.
How much has Funnel raised?
Funnel has raised $100M in their Series C round as of Jul 2025.
Who founded Funnel?
Funnel was founded by Fredrik Skantze, Per Made.
Who has invested in Funnel?
Funnel is backed by Industrifonden, Balderton Capital.
How Funnel would pitch themselves
○ Auto-generated01Target customer
Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.
02Problem they solve
Funnel is a marketing data hub that automatically collects and normalizes data from 500+ marketing platforms into a single clean source of truth. Marketers stop exporting CSVs and start making decisions from live, accur… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Funnel differentiates on connect all your marketing data in one clean source of truth. Backed by Industrifonden + Balderton Capital, $100M raised — the company has resources + validation to compound this thesis. Founded by Fredrik Skantze + team.
04Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.