Ghost
Independent technology for modern publishing.
About Ghost
Open-source publishing platform powering Stratechery, Stripe Press, and Mozilla. Non-profit foundation, sustainable funding model.
Pitch deck breakdown
How Ghost would pitch themselves.
Target customer
Modern publishing — the core audience Ghost's product is built around.
Problem they solve
Open-source publishing platform powering Stratechery, Stripe Press, and Mozilla. Non-profit foundation, sustainable funding model. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Ghost differentiates on independent technology for modern publishing — and on being bootstrapped. The team prioritises profitability + customer-led growth over VC-fuelled scale. Founded by John O'Nolan.
Go-to-market strategy
Bootstrapped go-to-market — content-led growth, founder-community presence, and product-led adoption via free or freemium tiers. Profitability + customer-funded expansion over VC capital efficiency.
Company facts
- Category
- Open Source
- Funding stage
- Non-profit
- Total raised
- —
- Founded
- 2013
- Team size
- 11-50
- HQ
- Dublin
- Country
- Ireland
- Website
- ghost.org
Founders of Ghost
- John O'Nolan
Frequently asked questions
What does Ghost do?
Open-source publishing platform powering Stratechery, Stripe Press, and Mozilla. Non-profit foundation, sustainable funding model.
Where is Ghost based?
Ghost is based in Dublin, Ireland.
When was Ghost founded?
Ghost was founded in 2013.
How much has Ghost raised?
Ghost is bootstrapped. Funding details have not been disclosed.
Who founded Ghost?
Ghost was founded by John O'Nolan.