Graza
Every kitchen deserves good, fresh olive oil that’s affordable enough to be used every day. Our single origin oils do just that, and they come in a squeezy bottle that makes everything easier and more fun.
- Location
- New York, United States, United States
- Founded
- 2020
- Category
- SaaS
- Funding
- VC-backed
- Team
- 11–50
Frequently asked questions
What does Graza do?
Every kitchen deserves good, fresh olive oil that’s affordable enough to be used every day. Our single origin oils do just that, and they come in a squeezy bottle that makes everything easier and more fun.
Where is Graza based?
Graza is based in New York, United States, United States.
When was Graza founded?
Graza was founded in 2020.
How much has Graza raised?
Graza is vc-backed. Funding details have not been disclosed.
How Graza would pitch themselves
○ Auto-generated01Target customer
Anyone who cooks — the core audience Graza's product is built around.
02Problem they solve
Every kitchen deserves good, fresh olive oil that’s affordable enough to be used every day. Our single origin oils do just that, and they come in a squeezy bottle that makes everything easier and more fun. The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Graza differentiates on olive oil made for anyone who cooks — focusing on a specific edge in this category vs. broader incumbents.
04Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.