Hibob
HRIS + culture + payroll + people analytics for 1K-5K employee companies. Beloved alternative to Workday.
- Location
- Tel Aviv, Israel
- Raised
- $424M+
- Stage
- Series D
- Founded
- 2015
- Category
- SaaS
- Funding
- VC-backed
- Team
- 501-1000
Funding figures as of Jul 2025 · not independently verified
Founders of Hibob
- Ronni Zehavi
- Israel David
Investors backing Hibob
- General Atlantic
- Bessemer
- Battery
Frequently asked questions
What does Hibob do?
HRIS + culture + payroll + people analytics for 1K-5K employee companies. Beloved alternative to Workday.
Where is Hibob based?
Hibob is based in Tel Aviv, Israel.
When was Hibob founded?
Hibob was founded in 2015.
How much has Hibob raised?
Hibob has raised $424M+ in their Series D round as of Jul 2025.
Who founded Hibob?
Hibob was founded by Ronni Zehavi, Israel David.
Who has invested in Hibob?
Hibob is backed by General Atlantic, Bessemer, Battery.
How Hibob would pitch themselves
● Editorial01Target customer
Mid-market companies (500-3K employees) — modern HR teams replacing Workday/SuccessFactors which are over-engineered + expensive.
02Problem they solve
Workday is built for F500 + costs $1M+/year to implement. Mid-market HR teams need power without enterprise complexity.
03Key differentiator
Beautiful, employee-loved interface (90%+ adoption rates). Comp + perks + culture features differentiate vs. purely transactional HRIS.
04Go-to-market strategy
Mid-market sales (500-3K employee sweet spot). Founder-friendly modern brand. Geographic expansion (UK/EU first, US growing).