Instantly
Instantly is the cold email platform that lets you connect unlimited email accounts and warm them up automatically. Teams send thousands of personalised emails daily without hitting spam folders. Its AI personalisation, A/Z testing, and reply tracking have made it the go-to tool for outbound sales teams.
- Location
- San Francisco, USA
- Stage
- Bootstrapped
- Founded
- 2021
- Category
- SaaS
- Funding
- Bootstrapped
- Team
- 11–50
Funding figures as of Jul 2025 · not independently verified
Founders of Instantly
- Nils Schneider
- Pavle Dedic
Frequently asked questions
What does Instantly do?
Instantly is the cold email platform that lets you connect unlimited email accounts and warm them up automatically. Teams send thousands of personalised emails daily without hitting spam folders. Its AI personalisation, A/Z testing, and reply tracking have made it the go-to tool for outbound sales teams.
Where is Instantly based?
Instantly is based in San Francisco, USA.
When was Instantly founded?
Instantly was founded in 2021.
How much has Instantly raised?
Instantly is bootstrapped. Funding details have not been disclosed.
Who founded Instantly?
Instantly was founded by Nils Schneider, Pavle Dedic.
How Instantly would pitch themselves
○ Auto-generated01Target customer
Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.
02Problem they solve
Instantly is the cold email platform that lets you connect unlimited email accounts and warm them up automatically. Teams send thousands of personalised emails daily without hitting spam folders. Its AI personalisation,… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Instantly differentiates on cold email platform with unlimited sending accounts — and on being bootstrapped. The team prioritises profitability + customer-led growth over VC-fuelled scale. Founded by Nils Schneider + team.
04Go-to-market strategy
Bootstrapped go-to-market — content-led growth, founder-community presence, and product-led adoption via free or freemium tiers. Profitability + customer-funded expansion over VC capital efficiency.