Keystatic
Git-based CMS for your code editor and GitHub
About Keystatic
Keystatic is an open-source CMS that stores content in your Git repository as Markdown, JSON, or YAML. Offers a beautiful editing UI, live preview, and local/cloud modes. Built by Thinkmill — the team behind KeystoneJS.
Pitch deck breakdown
How Keystatic would pitch themselves.
Target customer
Your code editor and GitHub — the core audience Keystatic's product is built around.
Problem they solve
Keystatic is an open-source CMS that stores content in your Git repository as Markdown, JSON, or YAML. Offers a beautiful editing UI, live preview, and local/cloud modes. Built by Thinkmill — the team behind KeystoneJS. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Keystatic differentiates on git-based cms for your code editor and github — and on being bootstrapped. The team prioritises profitability + customer-led growth over VC-fuelled scale. Founded by Simon Vu + team.
Go-to-market strategy
Bootstrapped go-to-market — content-led growth, founder-community presence, and product-led adoption via free or freemium tiers. Profitability + customer-funded expansion over VC capital efficiency.
Keystatic website preview
Company facts
- Category
- Open Source
- Funding stage
- Bootstrapped
- Total raised
- Open Source
- Founded
- 2023
- Team size
- 10-50
- HQ
- Sydney
- Country
- Australia
- Website
- keystatic.com
Founders of Keystatic
- Simon Vu
- Jed Watson
Frequently asked questions
What does Keystatic do?
Keystatic is an open-source CMS that stores content in your Git repository as Markdown, JSON, or YAML. Offers a beautiful editing UI, live preview, and local/cloud modes. Built by Thinkmill — the team behind KeystoneJS.
Where is Keystatic based?
Keystatic is based in Sydney, Australia.
When was Keystatic founded?
Keystatic was founded in 2023.
How much has Keystatic raised?
Keystatic has raised Open Source in their Bootstrapped round.
Who founded Keystatic?
Keystatic was founded by Simon Vu, Jed Watson.