KeystoneJS
The superpowered Node.js headless CMS
About KeystoneJS
Keystone is an open-source headless CMS and application framework built on Node.js. Define your schema in code, get a beautiful Admin UI and a powerful GraphQL API automatically. Backed by Thinkmill and used by thousands of developers.
Pitch deck breakdown
How KeystoneJS would pitch themselves.
Target customer
Developers + open-source communities + enterprises wanting an OSS-first tool in this category, with optional commercial support.
Problem they solve
Keystone is an open-source headless CMS and application framework built on Node.js. Define your schema in code, get a beautiful Admin UI and a powerful GraphQL API automatically. Backed by Thinkmill and used by thousand… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
KeystoneJS differentiates on the superpowered node.js headless cms — and on being bootstrapped. The team prioritises profitability + customer-led growth over VC-fuelled scale. Founded by Jed Watson.
Go-to-market strategy
Bootstrapped go-to-market — content-led growth, founder-community presence, and product-led adoption via free or freemium tiers. Profitability + customer-funded expansion over VC capital efficiency.
KeystoneJS website preview
Company facts
- Category
- Open Source
- Funding stage
- Bootstrapped
- Total raised
- Open Source
- Founded
- 2018
- Team size
- 10-50
- HQ
- Sydney
- Country
- Australia
- Website
- keystonejs.com
Founders of KeystoneJS
- Jed Watson
Frequently asked questions
What does KeystoneJS do?
Keystone is an open-source headless CMS and application framework built on Node.js. Define your schema in code, get a beautiful Admin UI and a powerful GraphQL API automatically. Backed by Thinkmill and used by thousands of developers.
Where is KeystoneJS based?
KeystoneJS is based in Sydney, Australia.
When was KeystoneJS founded?
KeystoneJS was founded in 2018.
How much has KeystoneJS raised?
KeystoneJS has raised Open Source in their Bootstrapped round.
Who founded KeystoneJS?
KeystoneJS was founded by Jed Watson.