Laurel

Laurel is the world’s first AI Time platform for professional services firms. The company's AI transforms how organizations track, analyze, describe, and optimize their most valuable resource: time. By automating work time and connecting time data to business outcomes, Laurel enables firms to increase profitability, improve client delivery, and make data-driven strategic decisions.

Laurel is based in San Francisco, United States, United States.

Laurel was founded in 2020.

Laurel is vc-backed. Funding details have not been disclosed.

Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.

Laurel is the world’s first AI Time platform for professional services firms. The company's AI transforms how organizations track, analyze, describe, and optimize their most valuable resource: time. By automating work t… The category has historically been served by tools that miss the modern workflow this product is built around.

Laurel differentiates on ai that tracks time for you — focusing on a specific edge in this category vs. broader incumbents.

Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.