Linktree
Original link-in-bio service — 50M+ users worldwide. Profitable, eyeing IPO.
- Location
- Melbourne, Australia
- Raised
- $165M+
- Stage
- Series C
- Founded
- 2016
- Category
- SaaS
- Funding
- VC-backed
- Team
- 201-500
Funding figures as of Jul 2025 · not independently verified
Founders of Linktree
- Alex Zaccaria
- Anthony Zaccaria
- Nick Humphreys
Investors backing Linktree
- Index Ventures
- Coatue
- AirTree
Frequently asked questions
What does Linktree do?
Original link-in-bio service — 50M+ users worldwide. Profitable, eyeing IPO.
Where is Linktree based?
Linktree is based in Melbourne, Australia.
When was Linktree founded?
Linktree was founded in 2016.
How much has Linktree raised?
Linktree has raised $165M+ in their Series C round as of Jul 2025.
Who founded Linktree?
Linktree was founded by Alex Zaccaria, Anthony Zaccaria, Nick Humphreys.
Who has invested in Linktree?
Linktree is backed by Index Ventures, Coatue, AirTree.
How Linktree would pitch themselves
● Editorial01Target customer
Anyone with a bio link on Instagram, TikTok, X — from individual creators to F500 brands like Mercedes-Benz + Coke.
02Problem they solve
Instagram + TikTok allow one link in bio. Creators + brands need to direct followers to multiple destinations (latest video, products, newsletter, contact).
03Key differentiator
Category-creator first-mover. 50M+ users = network effects + brand-recognition moat. Bootstrap profitable for years before raising.
04Go-to-market strategy
Bottom-up free product → paid upgrade. Strong brand-creator partnerships. Network effects (everyone has a Linktree because everyone has a Linktree).