Linktree
The link-in-bio tool that started it all.
About Linktree
Original link-in-bio service — 50M+ users worldwide. Profitable, eyeing IPO.
§ Pitch deck breakdown
How Linktree would pitch themselves.
Target customer
Anyone with a bio link on Instagram, TikTok, X — from individual creators to F500 brands like Mercedes-Benz + Coke.
Problem they solve
Instagram + TikTok allow one link in bio. Creators + brands need to direct followers to multiple destinations (latest video, products, newsletter, contact).
Key differentiator
Category-creator first-mover. 50M+ users = network effects + brand-recognition moat. Bootstrap profitable for years before raising.
Go-to-market strategy
Bottom-up free product → paid upgrade. Strong brand-creator partnerships. Network effects (everyone has a Linktree because everyone has a Linktree).
Company facts
- Category
- SaaS
- Funding stage
- Series C
- Total raised
- $165M+
- Founded
- 2016
- Team size
- 201-500
- HQ
- Melbourne
- Country
- Australia
- Website
- linktr.ee
Founders of Linktree
- Alex Zaccaria
- Anthony Zaccaria
- Nick Humphreys
Investors backing Linktree
- Index Ventures
- Coatue
- AirTree
Frequently asked questions
What does Linktree do?
Original link-in-bio service — 50M+ users worldwide. Profitable, eyeing IPO.
Where is Linktree based?
Linktree is based in Melbourne, Australia.
When was Linktree founded?
Linktree was founded in 2016.
How much has Linktree raised?
Linktree has raised $165M+ in their Series C round.
Who founded Linktree?
Linktree was founded by Alex Zaccaria, Anthony Zaccaria, Nick Humphreys.
Who has invested in Linktree?
Linktree is backed by Index Ventures, Coatue, AirTree.