Loops
Email for modern SaaS companies
About Loops
Loops is the email platform purpose-built for SaaS companies, combining transactional and marketing email in one place. Create loops (automated email sequences), send one-off broadcasts, and track user journeys — all from a clean dashboard that doesn't require an engineer to use. Used by Vercel, Supabase, Raycast, and hundreds of fast-growing startups.
Pitch deck breakdown
How Loops would pitch themselves.
Target customer
Modern SaaS companies — the core audience Loops's product is built around.
Problem they solve
Loops is the email platform purpose-built for SaaS companies, combining transactional and marketing email in one place. Create loops (automated email sequences), send one-off broadcasts, and track user journeys — all fr… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Loops differentiates on email for modern saas companies. Backed by Y Combinator, $2M raised — the company has resources + validation to compound this thesis. Founded by Chris Frantz + team.
Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.
Loops website preview
Company facts
- Category
- SaaS
- Funding stage
- Seed
- Total raised
- $2M
- Founded
- 2022
- Team size
- 1–10
- HQ
- San Francisco
- Country
- USA
- Website
- loops.so
Founders of Loops
- Chris Frantz
- Adam Haskell
Investors backing Loops
- Y Combinator
Frequently asked questions
What does Loops do?
Loops is the email platform purpose-built for SaaS companies, combining transactional and marketing email in one place. Create loops (automated email sequences), send one-off broadcasts, and track user journeys — all from a clean dashboard that doesn't require an engineer to use. Used by Vercel, Supabase, Raycast, and hundreds of fast-growing startups.
Where is Loops based?
Loops is based in San Francisco, USA.
When was Loops founded?
Loops was founded in 2022.
How much has Loops raised?
Loops has raised $2M in their Seed round.
Who founded Loops?
Loops was founded by Chris Frantz, Adam Haskell.
Who has invested in Loops?
Loops is backed by Y Combinator.