Mautic
Open source marketing automation platform
About Mautic
Mautic is the world's largest open-source marketing automation project. Email campaigns, landing pages, lead scoring, A/B testing, and CRM integration — all self-hosted and free. Used by 200,000+ organizations worldwide as an HubSpot alternative.
Pitch deck breakdown
How Mautic would pitch themselves.
Target customer
Developers + open-source communities + enterprises wanting an OSS-first tool in this category, with optional commercial support.
Problem they solve
Mautic is the world's largest open-source marketing automation project. Email campaigns, landing pages, lead scoring, A/B testing, and CRM integration — all self-hosted and free. Used by 200,000+ organizations worldwide… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Mautic differentiates on open source marketing automation platform — and on being bootstrapped. The team prioritises profitability + customer-led growth over VC-fuelled scale. Founded by DB Hurley.
Go-to-market strategy
Bootstrapped go-to-market — content-led growth, founder-community presence, and product-led adoption via free or freemium tiers. Profitability + customer-funded expansion over VC capital efficiency.
Mautic website preview
Company facts
- Category
- Open Source
- Funding stage
- Bootstrapped
- Total raised
- Open Source
- Founded
- 2014
- Team size
- 10-50
- HQ
- Remote
- Country
- USA
- Website
- mautic.org
Founders of Mautic
- DB Hurley
Frequently asked questions
What does Mautic do?
Mautic is the world's largest open-source marketing automation project. Email campaigns, landing pages, lead scoring, A/B testing, and CRM integration — all self-hosted and free. Used by 200,000+ organizations worldwide as an HubSpot alternative.
Where is Mautic based?
Mautic is based in Remote, USA.
When was Mautic founded?
Mautic was founded in 2014.
How much has Mautic raised?
Mautic has raised Open Source in their Bootstrapped round.
Who founded Mautic?
Mautic was founded by DB Hurley.