Midday
Midday is a fully open-source business operating system for freelancers, consultants, and small agencies. It connects your bank accounts, tracks time and projects, and generates invoices — all in one beautiful interface. Built with Next.js and Supabase, and free to self-host.
- Location
- Stockholm, Sweden
- Stage
- Bootstrapped
- Founded
- 2023
- Category
- SaaS
- Funding
- Bootstrapped
- Team
- 1–10
Funding figures as of Jul 2025 · not independently verified
Founders of Midday
- Pontus Abrahamsson
Frequently asked questions
What does Midday do?
Midday is a fully open-source business operating system for freelancers, consultants, and small agencies. It connects your bank accounts, tracks time and projects, and generates invoices — all in one beautiful interface. Built with Next.js and Supabase, and free to self-host.
Where is Midday based?
Midday is based in Stockholm, Sweden.
When was Midday founded?
Midday was founded in 2023.
How much has Midday raised?
Midday is bootstrapped. Funding details have not been disclosed.
Who founded Midday?
Midday was founded by Pontus Abrahamsson.
How Midday would pitch themselves
○ Auto-generated01Target customer
Freelancers and agencies — the core audience Midday's product is built around.
02Problem they solve
Midday is a fully open-source business operating system for freelancers, consultants, and small agencies. It connects your bank accounts, tracks time and projects, and generates invoices — all in one beautiful interface… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Midday differentiates on open-source financial os for freelancers and agencies — and on being bootstrapped. The team prioritises profitability + customer-led growth over VC-fuelled scale. Founded by Pontus Abrahamsson.
04Go-to-market strategy
Bootstrapped go-to-market — content-led growth, founder-community presence, and product-led adoption via free or freemium tiers. Profitability + customer-funded expansion over VC capital efficiency.