Midday logo
SaaSBootstrappedBootstrapped
Stockholm, Sweden · Founded 2023

Midday

Open-source financial OS for freelancers and agencies

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About Midday

Midday is a fully open-source business operating system for freelancers, consultants, and small agencies. It connects your bank accounts, tracks time and projects, and generates invoices — all in one beautiful interface. Built with Next.js and Supabase, and free to self-host.

Pitch deck breakdown

How Midday would pitch themselves.

○ Auto-generated
01

Target customer

Freelancers and agencies — the core audience Midday's product is built around.

02

Problem they solve

Midday is a fully open-source business operating system for freelancers, consultants, and small agencies. It connects your bank accounts, tracks time and projects, and generates invoices — all in one beautiful interface… The category has historically been served by tools that miss the modern workflow this product is built around.

03

Key differentiator

Midday differentiates on open-source financial os for freelancers and agencies — and on being bootstrapped. The team prioritises profitability + customer-led growth over VC-fuelled scale. Founded by Pontus Abrahamsson.

04

Go-to-market strategy

Bootstrapped go-to-market — content-led growth, founder-community presence, and product-led adoption via free or freemium tiers. Profitability + customer-funded expansion over VC capital efficiency.

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Midday website preview

Screenshot of Midday (midday.ai) — Open-source financial OS for freelancers and agencies

Company facts

Category
SaaS
Funding stage
Bootstrapped
Total raised
$0
Founded
2023
Team size
1–10
HQ
Stockholm
Country
Sweden
Website
midday.ai

Founders of Midday

  • Pontus Abrahamsson

Frequently asked questions

What does Midday do?

Midday is a fully open-source business operating system for freelancers, consultants, and small agencies. It connects your bank accounts, tracks time and projects, and generates invoices — all in one beautiful interface. Built with Next.js and Supabase, and free to self-host.

Where is Midday based?

Midday is based in Stockholm, Sweden.

When was Midday founded?

Midday was founded in 2023.

How much has Midday raised?

Midday has raised $0 in their Bootstrapped round.

Who founded Midday?

Midday was founded by Pontus Abrahamsson.

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