Midday
Open-source financial OS for freelancers and agencies
About Midday
Midday is a fully open-source business operating system for freelancers, consultants, and small agencies. It connects your bank accounts, tracks time and projects, and generates invoices — all in one beautiful interface. Built with Next.js and Supabase, and free to self-host.
Pitch deck breakdown
How Midday would pitch themselves.
Target customer
Freelancers and agencies — the core audience Midday's product is built around.
Problem they solve
Midday is a fully open-source business operating system for freelancers, consultants, and small agencies. It connects your bank accounts, tracks time and projects, and generates invoices — all in one beautiful interface… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Midday differentiates on open-source financial os for freelancers and agencies — and on being bootstrapped. The team prioritises profitability + customer-led growth over VC-fuelled scale. Founded by Pontus Abrahamsson.
Go-to-market strategy
Bootstrapped go-to-market — content-led growth, founder-community presence, and product-led adoption via free or freemium tiers. Profitability + customer-funded expansion over VC capital efficiency.
Midday website preview
Company facts
- Category
- SaaS
- Funding stage
- Bootstrapped
- Total raised
- $0
- Founded
- 2023
- Team size
- 1–10
- HQ
- Stockholm
- Country
- Sweden
- Website
- midday.ai
Founders of Midday
- Pontus Abrahamsson
Frequently asked questions
What does Midday do?
Midday is a fully open-source business operating system for freelancers, consultants, and small agencies. It connects your bank accounts, tracks time and projects, and generates invoices — all in one beautiful interface. Built with Next.js and Supabase, and free to self-host.
Where is Midday based?
Midday is based in Stockholm, Sweden.
When was Midday founded?
Midday was founded in 2023.
How much has Midday raised?
Midday has raised $0 in their Bootstrapped round.
Who founded Midday?
Midday was founded by Pontus Abrahamsson.