Mixpanel
Product analytics platform with cohort analysis, funnels, retention reports. Used by Uber, BMW, and Pinterest.
- Location
- San Francisco, United States
- Raised
- $277M+
- Stage
- Series D
- Founded
- 2009
- Category
- SaaS
- Funding
- VC-backed
- Team
- 501-1000
Funding figures as of Jul 2025 · not independently verified
Founders of Mixpanel
- Suhail Doshi
- Tim Trefren
Investors backing Mixpanel
- Andreessen Horowitz
- Sequoia
Frequently asked questions
What does Mixpanel do?
Product analytics platform with cohort analysis, funnels, retention reports. Used by Uber, BMW, and Pinterest.
Where is Mixpanel based?
Mixpanel is based in San Francisco, United States.
When was Mixpanel founded?
Mixpanel was founded in 2009.
How much has Mixpanel raised?
Mixpanel has raised $277M+ in their Series D round as of Jul 2025.
Who founded Mixpanel?
Mixpanel was founded by Suhail Doshi, Tim Trefren.
Who has invested in Mixpanel?
Mixpanel is backed by Andreessen Horowitz, Sequoia.
How Mixpanel would pitch themselves
○ Auto-generated01Target customer
Product teams — the core audience Mixpanel's product is built around.
02Problem they solve
Product analytics platform with cohort analysis, funnels, retention reports. Used by Uber, BMW, and Pinterest. The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Mixpanel differentiates on event analytics for product teams. Backed by Andreessen Horowitz + Sequoia, $277M+ raised — the company has resources + validation to compound this thesis. Founded by Suhail Doshi + team.
04Go-to-market strategy
Late-stage scale — global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.