Mura
We help commercial field service companies grow – with your current systems. Mura uses AI to turn back office bottlenecks into best-in-class operations.
- Location
- New York, United States, United States
- Founded
- 2020
- Category
- SaaS
- Funding
- VC-backed
- Team
- 11–50
Frequently asked questions
What does Mura do?
We help commercial field service companies grow – with your current systems. Mura uses AI to turn back office bottlenecks into best-in-class operations.
Where is Mura based?
Mura is based in New York, United States, United States.
When was Mura founded?
Mura was founded in 2020.
How much has Mura raised?
Mura is vc-backed. Funding details have not been disclosed.
How Mura would pitch themselves
○ Auto-generated01Target customer
Field service back offices — the core audience Mura's product is built around.
02Problem they solve
We help commercial field service companies grow – with your current systems. Mura uses AI to turn back office bottlenecks into best-in-class operations. The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Mura differentiates on invisible ai for field service back offices — focusing on a specific edge in this category vs. broader incumbents.
04Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.