Northbeam
Northbeam is the marketing analytics platform that rebuilds attribution from the ground up using first-party data and ML models. Unlike platform-reported ROAS, Northbeam gives a unified, cross-channel view of ad performance that DTC brands can trust. Used by brands spending $1M+ per month on paid media.
- Location
- Remote, USA
- Raised
- $9M
- Stage
- Series A
- Founded
- 2019
- Category
- SaaS
- Funding
- VC-backed
- Team
- 11–50
Funding figures as of Jul 2025 · not independently verified
Founders of Northbeam
- Chris Ayan
Investors backing Northbeam
- Elephant
- Commerce Ventures
Frequently asked questions
What does Northbeam do?
Northbeam is the marketing analytics platform that rebuilds attribution from the ground up using first-party data and ML models. Unlike platform-reported ROAS, Northbeam gives a unified, cross-channel view of ad performance that DTC brands can trust. Used by brands spending $1M+ per month on paid media.
Where is Northbeam based?
Northbeam is based in Remote, USA.
When was Northbeam founded?
Northbeam was founded in 2019.
How much has Northbeam raised?
Northbeam has raised $9M in their Series A round as of Jul 2025.
Who founded Northbeam?
Northbeam was founded by Chris Ayan.
Who has invested in Northbeam?
Northbeam is backed by Elephant, Commerce Ventures.
How Northbeam would pitch themselves
○ Auto-generated01Target customer
Performance marketers — the core audience Northbeam's product is built around.
02Problem they solve
Northbeam is the marketing analytics platform that rebuilds attribution from the ground up using first-party data and ML models. Unlike platform-reported ROAS, Northbeam gives a unified, cross-channel view of ad perform… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Northbeam differentiates on multi-touch attribution for performance marketers. Backed by Elephant + Commerce Ventures, $9M raised — the company has resources + validation to compound this thesis. Founded by Chris Ayan.
04Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.