Novu
Open-source notification infrastructure for developers
About Novu
Novu is the open-source notification infrastructure that provides a unified API for sending notifications across email, SMS, push, in-app, and chat channels. Instead of integrating six different vendors, developers add one Novu integration and manage all notification preferences, templates, and delivery logic in a single platform. Over 30,000 developers use Novu in production.
Pitch deck breakdown
How Novu would pitch themselves.
Target customer
Developers — the core audience Novu's product is built around.
Problem they solve
Novu is the open-source notification infrastructure that provides a unified API for sending notifications across email, SMS, push, in-app, and chat channels. Instead of integrating six different vendors, developers add… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Novu differentiates on open-source notification infrastructure for developers. Backed by Accel + 500 Startups, $17M raised — the company has resources + validation to compound this thesis. Founded by Dima Grossman + team.
Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.
Novu website preview
Company facts
- Category
- Dev Tools
- Funding stage
- Series A
- Total raised
- $17M
- Founded
- 2021
- Team size
- 10–50
- HQ
- Tel Aviv
- Country
- Israel
- Website
- novu.co
Founders of Novu
- Dima Grossman
- Tomer Barnea
Investors backing Novu
- Accel
- 500 Startups
Frequently asked questions
What does Novu do?
Novu is the open-source notification infrastructure that provides a unified API for sending notifications across email, SMS, push, in-app, and chat channels. Instead of integrating six different vendors, developers add one Novu integration and manage all notification preferences, templates, and delivery logic in a single platform. Over 30,000 developers use Novu in production.
Where is Novu based?
Novu is based in Tel Aviv, Israel.
When was Novu founded?
Novu was founded in 2021.
How much has Novu raised?
Novu has raised $17M in their Series A round.
Who founded Novu?
Novu was founded by Dima Grossman, Tomer Barnea.
Who has invested in Novu?
Novu is backed by Accel, 500 Startups.