Obvious (fka Flatfile)
Manage all of your systems and produce the best work of your career in one central space. The future is Obvious.
- Location
- San Francisco, United States, United States
- Founded
- 2020
- Category
- Dev Tools
- Funding
- VC-backed
- Team
- 51–200
Frequently asked questions
What does Obvious (fka Flatfile) do?
Manage all of your systems and produce the best work of your career in one central space. The future is Obvious.
Where is Obvious (fka Flatfile) based?
Obvious (fka Flatfile) is based in San Francisco, United States, United States.
When was Obvious (fka Flatfile) founded?
Obvious (fka Flatfile) was founded in 2020.
How much has Obvious (fka Flatfile) raised?
Obvious (fka Flatfile) is vc-backed. Funding details have not been disclosed.
How Obvious (fka Flatfile) would pitch themselves
○ Auto-generated01Target customer
File-based data import — the core audience Obvious (fka Flatfile)'s product is built around.
02Problem they solve
Manage all of your systems and produce the best work of your career in one central space. The future is Obvious. The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Obvious (fka Flatfile) differentiates on smart apis for file-based data import — focusing on a specific edge in this category vs. broader incumbents.
04Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.