Obvious (fka Flatfile)
Smart APIs for file-based data import
About Obvious (fka Flatfile)
Manage all of your systems and produce the best work of your career in one central space. The future is Obvious.
Pitch deck breakdown
How Obvious (fka Flatfile) would pitch themselves.
Target customer
File-based data import — the core audience Obvious (fka Flatfile)'s product is built around.
Problem they solve
Manage all of your systems and produce the best work of your career in one central space. The future is Obvious. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Obvious (fka Flatfile) differentiates on smart apis for file-based data import. $0 raised — the company has resources + validation to compound this thesis.
Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.
Obvious (fka Flatfile) website preview
Company facts
- Category
- Dev Tools
- Funding stage
- Series B
- Total raised
- $0
- Founded
- 2020
- Team size
- 51–200
- HQ
- San Francisco, United States
- Country
- United States
- Website
- obvious.ai
Frequently asked questions
What does Obvious (fka Flatfile) do?
Manage all of your systems and produce the best work of your career in one central space. The future is Obvious.
Where is Obvious (fka Flatfile) based?
Obvious (fka Flatfile) is based in San Francisco, United States, United States.
When was Obvious (fka Flatfile) founded?
Obvious (fka Flatfile) was founded in 2020.
How much has Obvious (fka Flatfile) raised?
Obvious (fka Flatfile) has raised $0 in their Series B round.