OpenPanel
Open source analytics for product and marketing teams
About OpenPanel
OpenPanel is an open-source alternative to Mixpanel and Amplitude. Track events, build funnels, analyze retention, and segment users — with SQL access and self-hosting support. Deploy on your infrastructure in minutes.
Pitch deck breakdown
How OpenPanel would pitch themselves.
Target customer
Product and marketing teams — the core audience OpenPanel's product is built around.
Problem they solve
OpenPanel is an open-source alternative to Mixpanel and Amplitude. Track events, build funnels, analyze retention, and segment users — with SQL access and self-hosting support. Deploy on your infrastructure in minutes. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
OpenPanel differentiates on open source analytics for product and marketing teams — and on being bootstrapped. The team prioritises profitability + customer-led growth over VC-fuelled scale. Founded by Carl-Johan Kihl.
Go-to-market strategy
Bootstrapped go-to-market — content-led growth, founder-community presence, and product-led adoption via free or freemium tiers. Profitability + customer-funded expansion over VC capital efficiency.
OpenPanel website preview
Company facts
- Category
- Open Source
- Funding stage
- Bootstrapped
- Total raised
- Open Source
- Founded
- 2024
- Team size
- 1-10
- HQ
- Stockholm
- Country
- Sweden
- Website
- openpanel.dev
Founders of OpenPanel
- Carl-Johan Kihl
Frequently asked questions
What does OpenPanel do?
OpenPanel is an open-source alternative to Mixpanel and Amplitude. Track events, build funnels, analyze retention, and segment users — with SQL access and self-hosting support. Deploy on your infrastructure in minutes.
Where is OpenPanel based?
OpenPanel is based in Stockholm, Sweden.
When was OpenPanel founded?
OpenPanel was founded in 2024.
How much has OpenPanel raised?
OpenPanel has raised Open Source in their Bootstrapped round.
Who founded OpenPanel?
OpenPanel was founded by Carl-Johan Kihl.