Planned
Planned is the first source-to-pay service for Travel & Events accelerated by technology. Founded in 2017, Planned combines human service with AI to deliver cost-effective, scalable, and custom sourcing and booking services. Trusted by major clients including Nike, Block, and Airbnb, Planned consistently generates 13% in savings or more on multi-million dollar budgets, enabling more in-person connections with greater ROI.
- Location
- Montreal, Canada, Canada
- Founded
- 2020
- Category
- SaaS
- Funding
- VC-backed
- Team
- 51–200
Frequently asked questions
What does Planned do?
Planned is the first source-to-pay service for Travel & Events accelerated by technology. Founded in 2017, Planned combines human service with AI to deliver cost-effective, scalable, and custom sourcing and booking services. Trusted by major clients including Nike, Block, and Airbnb, Planned consistently generates 13% in savings or more on multi-million dollar budgets, enabling more in-person connections with greater ROI.
Where is Planned based?
Planned is based in Montreal, Canada, Canada.
When was Planned founded?
Planned was founded in 2020.
How much has Planned raised?
Planned is vc-backed. Funding details have not been disclosed.
How Planned would pitch themselves
○ Auto-generated01Target customer
Less — the core audience Planned's product is built around.
02Problem they solve
Planned is the first source-to-pay service for Travel & Events accelerated by technology. Founded in 2017, Planned combines human service with AI to deliver cost-effective, scalable, and custom sourcing and booking… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Planned differentiates on plan corporate events faster, for less — focusing on a specific edge in this category vs. broader incumbents.
04Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.