Pocus
Pocus helps B2B SaaS teams turn product usage data into sales pipeline. It identifies product-qualified leads, surfaces expansion signals, and gives sales reps a single workspace to action usage insights. Companies like Webflow, Miro, and Zapier use Pocus to drive product-led growth at scale.
- Location
- San Francisco, USA
- Raised
- $23M
- Stage
- Series A
- Founded
- 2020
- Category
- SaaS
- Funding
- VC-backed
- Team
- 11–50
Funding figures as of Jul 2025 · not independently verified
Founders of Pocus
- Alexa Grabell
- Isaac Pohl-Zaretsky
Investors backing Pocus
- a16z
- Khosla Ventures
Frequently asked questions
What does Pocus do?
Pocus helps B2B SaaS teams turn product usage data into sales pipeline. It identifies product-qualified leads, surfaces expansion signals, and gives sales reps a single workspace to action usage insights. Companies like Webflow, Miro, and Zapier use Pocus to drive product-led growth at scale.
Where is Pocus based?
Pocus is based in San Francisco, USA.
When was Pocus founded?
Pocus was founded in 2020.
How much has Pocus raised?
Pocus has raised $23M in their Series A round as of Jul 2025.
Who founded Pocus?
Pocus was founded by Alexa Grabell, Isaac Pohl-Zaretsky.
Who has invested in Pocus?
Pocus is backed by a16z, Khosla Ventures.
How Pocus would pitch themselves
○ Auto-generated01Target customer
SaaS teams — the core audience Pocus's product is built around.
02Problem they solve
Pocus helps B2B SaaS teams turn product usage data into sales pipeline. It identifies product-qualified leads, surfaces expansion signals, and gives sales reps a single workspace to action usage insights. Companies like… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Pocus differentiates on product-led sales platform for saas teams. Backed by a16z + Khosla Ventures, $23M raised — the company has resources + validation to compound this thesis. Founded by Alexa Grabell + team.
04Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.