Recraft
Generate brand-consistent illustrations, logos, and graphics. Vector output, style controls, custom styles. Used by Figma teams and indie brands.
- Location
- London, United Kingdom
- Raised
- $30M+
- Stage
- Series A
- Founded
- 2022
- Category
- AI
- Funding
- VC-backed
- Team
- 11-50
Funding figures as of Jul 2025 · not independently verified
Founders of Recraft
- Anna Veronika Dorogush
Investors backing Recraft
- Khosla Ventures
- Madrona
Frequently asked questions
What does Recraft do?
Generate brand-consistent illustrations, logos, and graphics. Vector output, style controls, custom styles. Used by Figma teams and indie brands.
Where is Recraft based?
Recraft is based in London, United Kingdom.
When was Recraft founded?
Recraft was founded in 2022.
How much has Recraft raised?
Recraft has raised $30M+ in their Series A round as of Jul 2025.
Who founded Recraft?
Recraft was founded by Anna Veronika Dorogush.
Who has invested in Recraft?
Recraft is backed by Khosla Ventures, Madrona.
How Recraft would pitch themselves
○ Auto-generated01Target customer
Brand creatives — the core audience Recraft's product is built around.
02Problem they solve
Generate brand-consistent illustrations, logos, and graphics. Vector output, style controls, custom styles. Used by Figma teams and indie brands. The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Recraft differentiates on ai design platform for brand creatives. Backed by Khosla Ventures + Madrona, $30M+ raised — the company has resources + validation to compound this thesis. Founded by Anna Veronika Dorogush.
04Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.