Rows logo
SaaSVC-backedSeries B
Porto, Portugal · Founded 2012

Rows

The spreadsheet with superpowers and integrations

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About Rows

Rows is the modern spreadsheet that connects directly to 50+ data sources — APIs, databases, Google Analytics, and more — and lets teams automate, analyze, and share data without writing code. It combines the familiarity of Excel with the power of a no-code integration platform for business intelligence and reporting.

Pitch deck breakdown

How Rows would pitch themselves.

○ Auto-generated
01

Target customer

Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.

02

Problem they solve

Rows is the modern spreadsheet that connects directly to 50+ data sources — APIs, databases, Google Analytics, and more — and lets teams automate, analyze, and share data without writing code. It combines the familiarit… The category has historically been served by tools that miss the modern workflow this product is built around.

03

Key differentiator

Rows differentiates on the spreadsheet with superpowers and integrations. Backed by Lakestar + Citi Ventures, $16M raised — the company has resources + validation to compound this thesis. Founded by Torben Schulz + team.

04

Go-to-market strategy

Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.

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Rows website preview

Screenshot of Rows (rows.com) — The spreadsheet with superpowers and integrations

Company facts

Category
SaaS
Funding stage
Series B
Total raised
$16M
Founded
2012
Team size
50–100
HQ
Porto
Country
Portugal
Website
rows.com

Founders of Rows

  • Torben Schulz
  • Henrique Cruz

Investors backing Rows

  • Lakestar
  • Citi Ventures

Frequently asked questions

What does Rows do?

Rows is the modern spreadsheet that connects directly to 50+ data sources — APIs, databases, Google Analytics, and more — and lets teams automate, analyze, and share data without writing code. It combines the familiarity of Excel with the power of a no-code integration platform for business intelligence and reporting.

Where is Rows based?

Rows is based in Porto, Portugal.

When was Rows founded?

Rows was founded in 2012.

How much has Rows raised?

Rows has raised $16M in their Series B round.

Who founded Rows?

Rows was founded by Torben Schulz, Henrique Cruz.

Who has invested in Rows?

Rows is backed by Lakestar, Citi Ventures.

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