Sana
AI-powered learning and knowledge management
About Sana
Sana is an AI learning platform that helps companies train, onboard, and upskill their teams. It combines a learning management system with an AI assistant that answers questions from any company document or video. Customers include Depop, Hinge, and hundreds of fast-growing companies.
Pitch deck breakdown
How Sana would pitch themselves.
Target customer
Companies + developers adopting AI in their stack — from indie builders to enterprise ML teams working on ai-powered learning and knowledge management.
Problem they solve
Sana is an AI learning platform that helps companies train, onboard, and upskill their teams. It combines a learning management system with an AI assistant that answers questions from any company document or video. Cust… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Sana differentiates on ai-powered learning and knowledge management. Backed by Menlo Ventures + EQT Ventures, $34M raised — the company has resources + validation to compound this thesis. Founded by Joel Hellermark.
Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.
Sana website preview
Company facts
- Category
- AI
- Funding stage
- Series B
- Total raised
- $34M
- Founded
- 2016
- Team size
- 51–200
- HQ
- Stockholm
- Country
- Sweden
- Website
- sanalabs.com
Founders of Sana
- Joel Hellermark
Investors backing Sana
- Menlo Ventures
- EQT Ventures
Frequently asked questions
What does Sana do?
Sana is an AI learning platform that helps companies train, onboard, and upskill their teams. It combines a learning management system with an AI assistant that answers questions from any company document or video. Customers include Depop, Hinge, and hundreds of fast-growing companies.
Where is Sana based?
Sana is based in Stockholm, Sweden.
When was Sana founded?
Sana was founded in 2016.
How much has Sana raised?
Sana has raised $34M in their Series B round.
Who founded Sana?
Sana was founded by Joel Hellermark.
Who has invested in Sana?
Sana is backed by Menlo Ventures, EQT Ventures.