Side
White-label brokerage + tech platform for elite agents starting their own boutique. $2.5B valuation.
- Location
- San Francisco, United States
- Raised
- $300M+
- Stage
- Series D
- Founded
- 2017
- Category
- SaaS
- Funding
- VC-backed
- Team
- 501-1000
Funding figures as of Jul 2025 · not independently verified
Founders of Side
- Guy Gal
- Hilary Saunders
- Edward Wu
Investors backing Side
- Coatue
- Tiger Global
- Sapphire Ventures
Frequently asked questions
What does Side do?
White-label brokerage + tech platform for elite agents starting their own boutique. $2.5B valuation.
Where is Side based?
Side is based in San Francisco, United States.
When was Side founded?
Side was founded in 2017.
How much has Side raised?
Side has raised $300M+ in their Series D round as of Jul 2025.
Who founded Side?
Side was founded by Guy Gal, Hilary Saunders, Edward Wu.
Who has invested in Side?
Side is backed by Coatue, Tiger Global, Sapphire Ventures.
How Side would pitch themselves
● Editorial01Target customer
Top-1% real estate agents and small boutique brokerages doing $20M+ in annual GCI who want to brand independently without operating overhead.
02Problem they solve
Top agents at Compass / Coldwell Banker / RE/MAX feel constrained by parent brands but lack capital/skills to run their own brokerage (compliance, tech, marketing).
03Key differentiator
White-label model — agent's own brand on top, Side handles license, compliance, transaction management, tech stack, marketing. Best agents keep 90% commission split.
04Go-to-market strategy
Direct recruitment of top agents at major brokerages. Founder-to-founder community feel. High-touch onboarding (Side migrates each agent's pipeline + database).