Side
The technology partner for top real estate agents.
About Side
White-label brokerage + tech platform for elite agents starting their own boutique. $2.5B valuation.
§ Pitch deck breakdown
How Side would pitch themselves.
Target customer
Top-1% real estate agents and small boutique brokerages doing $20M+ in annual GCI who want to brand independently without operating overhead.
Problem they solve
Top agents at Compass / Coldwell Banker / RE/MAX feel constrained by parent brands but lack capital/skills to run their own brokerage (compliance, tech, marketing).
Key differentiator
White-label model — agent's own brand on top, Side handles license, compliance, transaction management, tech stack, marketing. Best agents keep 90% commission split.
Go-to-market strategy
Direct recruitment of top agents at major brokerages. Founder-to-founder community feel. High-touch onboarding (Side migrates each agent's pipeline + database).
Company facts
- Category
- SaaS
- Funding stage
- Series D
- Total raised
- $300M+
- Founded
- 2017
- Team size
- 501-1000
- HQ
- San Francisco
- Country
- United States
- Website
- sideinc.com
Founders of Side
- Guy Gal
- Hilary Saunders
- Edward Wu
Investors backing Side
- Coatue
- Tiger Global
- Sapphire Ventures
Frequently asked questions
What does Side do?
White-label brokerage + tech platform for elite agents starting their own boutique. $2.5B valuation.
Where is Side based?
Side is based in San Francisco, United States.
When was Side founded?
Side was founded in 2017.
How much has Side raised?
Side has raised $300M+ in their Series D round.
Who founded Side?
Side was founded by Guy Gal, Hilary Saunders, Edward Wu.
Who has invested in Side?
Side is backed by Coatue, Tiger Global, Sapphire Ventures.