Simulate
Simulate, previously known as NUGGS, is a food technology startup specialized in crafting plant-based meat alternatives. Established in 2018, the company has a diverse product lineup including NUGGS, a plant-based chicken nugget alternative, DISCS, a plant-based chicken patty, and a newly introduced plant-based chicken breast product dubbed "CHICKEN BREAST".
- Location
- New York, United States, United States
- Founded
- 2020
- Category
- SaaS
- Funding
- VC-backed
- Team
- 51–200
Frequently asked questions
What does Simulate do?
Simulate, previously known as NUGGS, is a food technology startup specialized in crafting plant-based meat alternatives. Established in 2018, the company has a diverse product lineup including NUGGS, a plant-based chicken nugget alternative, DISCS, a plant-based chicken patty, and a newly introduced plant-based chicken breast product dubbed "CHICKEN BREAST".
Where is Simulate based?
Simulate is based in New York, United States, United States.
When was Simulate founded?
Simulate was founded in 2020.
How much has Simulate raised?
Simulate is vc-backed. Funding details have not been disclosed.
How Simulate would pitch themselves
○ Auto-generated01Target customer
Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.
02Problem they solve
Simulate, previously known as NUGGS, is a food technology startup specialized in crafting plant-based meat alternatives. Established in 2018, the company has a diverse product lineup including NUGGS, a plant-based chick… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Simulate differentiates on plant-based chicken — focusing on a specific edge in this category vs. broader incumbents.
04Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.