SP

SpruceID

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Spruce is building a future where users own their identity and data across all digital interactions. Our open-source credentialing infrastructure is standards-compliant, production-ready, and extensible into typical enterprise and government IT systems.

Location
New York, United States, United States
Founded
2020
Category
Dev Tools
Funding
VC-backed
Team
11–50

Frequently asked questions

What does SpruceID do?

Spruce is building a future where users own their identity and data across all digital interactions. Our open-source credentialing infrastructure is standards-compliant, production-ready, and extensible into typical enterprise and government IT systems.

Where is SpruceID based?

SpruceID is based in New York, United States, United States.

When was SpruceID founded?

SpruceID was founded in 2020.

How much has SpruceID raised?

SpruceID is vc-backed. Funding details have not been disclosed.

How SpruceID would pitch themselves

β—‹ Auto-generated
01Target customer

Software engineers + DevOps teams shipping production systems β€” from indie hackers to enterprise platform teams at scale.

02Problem they solve

Spruce is building a future where users own their identity and data across all digital interactions. Our open-source credentialing infrastructure is standards-compliant, production-ready, and extensible into typical ent… The category has historically been served by tools that miss the modern workflow this product is built around.

03Key differentiator

SpruceID differentiates on identity management platform β€” focusing on a specific edge in this category vs. broader incumbents.

04Go-to-market strategy

Series-A scaling stage β€” building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.

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