Stan
All-in-one creator storefront — sell digital products, coaching, courses. Optimized for selling from a phone screen.
- Location
- Los Angeles, United States
- Raised
- $12M+
- Stage
- Series A
- Founded
- 2020
- Category
- SaaS
- Funding
- VC-backed
- Team
- 11-50
Funding figures as of Jul 2025 · not independently verified
Founders of Stan
- John Hu
Investors backing Stan
- GGV Capital
- Index Ventures
- YC
Frequently asked questions
What does Stan do?
All-in-one creator storefront — sell digital products, coaching, courses. Optimized for selling from a phone screen.
Where is Stan based?
Stan is based in Los Angeles, United States.
When was Stan founded?
Stan was founded in 2020.
How much has Stan raised?
Stan has raised $12M+ in their Series A round as of Jul 2025.
Who founded Stan?
Stan was founded by John Hu.
Who has invested in Stan?
Stan is backed by GGV Capital, Index Ventures, YC.
How Stan would pitch themselves
● Editorial01Target customer
Creators (especially fitness, coaching, OnlyFans-adjacent) selling digital products + booking 1:1s + courses to mobile followers via Instagram/TikTok.
02Problem they solve
Linktree gets you the click. But the destination — Squarespace, Gumroad, Calendly — was designed for desktop. Mobile conversion is 1-2% (vs. 5-10% desktop).
03Key differentiator
Mobile-first storefront — vertically scrolling Apple-style product cards, single-tap checkout. Conversion rates 2-3x Linktree-to-Gumroad funnel.
04Go-to-market strategy
Creator-led TikTok marketing showing real income screenshots. Affiliate program (creators earn 30% recurring on referrals). Influencer partnerships with mid-tier creators.