Stan
Mobile-first storefronts for creators.
About Stan
All-in-one creator storefront — sell digital products, coaching, courses. Optimized for selling from a phone screen.
Pitch deck breakdown
How Stan would pitch themselves.
Target customer
Creators (especially fitness, coaching, OnlyFans-adjacent) selling digital products + booking 1:1s + courses to mobile followers via Instagram/TikTok.
Problem they solve
Linktree gets you the click. But the destination — Squarespace, Gumroad, Calendly — was designed for desktop. Mobile conversion is 1-2% (vs. 5-10% desktop).
Key differentiator
Mobile-first storefront — vertically scrolling Apple-style product cards, single-tap checkout. Conversion rates 2-3x Linktree-to-Gumroad funnel.
Go-to-market strategy
Creator-led TikTok marketing showing real income screenshots. Affiliate program (creators earn 30% recurring on referrals). Influencer partnerships with mid-tier creators.
Company facts
- Category
- SaaS
- Funding stage
- Series A
- Total raised
- $12M+
- Founded
- 2020
- Team size
- 11-50
- HQ
- Los Angeles
- Country
- United States
- Website
- stan.store
Founders of Stan
- John Hu
Investors backing Stan
- GGV Capital
- Index Ventures
- YC
Frequently asked questions
What does Stan do?
All-in-one creator storefront — sell digital products, coaching, courses. Optimized for selling from a phone screen.
Where is Stan based?
Stan is based in Los Angeles, United States.
When was Stan founded?
Stan was founded in 2020.
How much has Stan raised?
Stan has raised $12M+ in their Series A round.
Who founded Stan?
Stan was founded by John Hu.
Who has invested in Stan?
Stan is backed by GGV Capital, Index Ventures, YC.