Tana
All-in-one knowledge management for power users
About Tana
Tana is the next-generation knowledge tool that combines the flexibility of Roam with the structure of a database. Everything in Tana is a 'supertag' — a typed node that can carry fields, queries, and templates. It is the choice of productivity hackers who want to build a truly personal knowledge OS.
Pitch deck breakdown
How Tana would pitch themselves.
Target customer
Power users — the core audience Tana's product is built around.
Problem they solve
Tana is the next-generation knowledge tool that combines the flexibility of Roam with the structure of a database. Everything in Tana is a 'supertag' — a typed node that can carry fields, queries, and templates. It is t… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Tana differentiates on all-in-one knowledge management for power users. Backed by Northzone, $4M raised — the company has resources + validation to compound this thesis. Founded by Knut Melvær + team.
Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.
Tana website preview
Company facts
- Category
- SaaS
- Funding stage
- Seed
- Total raised
- $4M
- Founded
- 2021
- Team size
- 11–50
- HQ
- Oslo
- Country
- Norway
- Website
- tana.inc
Founders of Tana
- Knut Melvær
- Tarjei Gjestland
Investors backing Tana
- Northzone
Frequently asked questions
What does Tana do?
Tana is the next-generation knowledge tool that combines the flexibility of Roam with the structure of a database. Everything in Tana is a 'supertag' — a typed node that can carry fields, queries, and templates. It is the choice of productivity hackers who want to build a truly personal knowledge OS.
Where is Tana based?
Tana is based in Oslo, Norway.
When was Tana founded?
Tana was founded in 2021.
How much has Tana raised?
Tana has raised $4M in their Seed round.
Who founded Tana?
Tana was founded by Knut Melvær, Tarjei Gjestland.
Who has invested in Tana?
Tana is backed by Northzone.