tldraw
Build whiteboards into your product.
About tldraw
Open-source whiteboard SDK + AI demos that went viral. Embedded into Tools, Linear, and Notion-alternatives.
Pitch deck breakdown
How tldraw would pitch themselves.
Target customer
Developers + open-source communities + enterprises wanting an OSS-first tool in this category, with optional commercial support.
Problem they solve
Open-source whiteboard SDK + AI demos that went viral. Embedded into Tools, Linear, and Notion-alternatives. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
tldraw differentiates on build whiteboards into your product. Backed by Lux Capital, $2.7M raised — the company has resources + validation to compound this thesis. Founded by Steve Ruiz.
Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.
Company facts
- Category
- Open Source
- Funding stage
- Seed
- Total raised
- $2.7M
- Founded
- 2021
- Team size
- 1-10
- HQ
- London
- Country
- United Kingdom
- Website
- tldraw.com
Founders of tldraw
- Steve Ruiz
Investors backing tldraw
- Lux Capital
Frequently asked questions
What does tldraw do?
Open-source whiteboard SDK + AI demos that went viral. Embedded into Tools, Linear, and Notion-alternatives.
Where is tldraw based?
tldraw is based in London, United Kingdom.
When was tldraw founded?
tldraw was founded in 2021.
How much has tldraw raised?
tldraw has raised $2.7M in their Seed round.
Who founded tldraw?
tldraw was founded by Steve Ruiz.
Who has invested in tldraw?
tldraw is backed by Lux Capital.