ToolJet
Open-source low-code platform for internal tools.
About ToolJet
Retool alternative — drag-and-drop UI + queries against 50+ data sources. Self-hostable, generous free tier.
Pitch deck breakdown
How ToolJet would pitch themselves.
Target customer
Internal tools — the core audience ToolJet's product is built around.
Problem they solve
Retool alternative — drag-and-drop UI + queries against 50+ data sources. Self-hostable, generous free tier. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
ToolJet differentiates on open-source low-code platform for internal tools. Backed by Sequoia Capital India + Ratio Ventures, $9M+ raised — the company has resources + validation to compound this thesis. Founded by Navaneeth PK.
Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.
Company facts
- Category
- Open Source
- Funding stage
- Seed
- Total raised
- $9M+
- Founded
- 2021
- Team size
- 11-50
- HQ
- Bengaluru
- Country
- India
- Website
- tooljet.com
Founders of ToolJet
- Navaneeth PK
Investors backing ToolJet
- Sequoia Capital India
- Ratio Ventures
Frequently asked questions
What does ToolJet do?
Retool alternative — drag-and-drop UI + queries against 50+ data sources. Self-hostable, generous free tier.
Where is ToolJet based?
ToolJet is based in Bengaluru, India.
When was ToolJet founded?
ToolJet was founded in 2021.
How much has ToolJet raised?
ToolJet has raised $9M+ in their Seed round.
Who founded ToolJet?
ToolJet was founded by Navaneeth PK.
Who has invested in ToolJet?
ToolJet is backed by Sequoia Capital India, Ratio Ventures.