Triple Whale
Triple Whale gives Shopify brands a single source of truth for marketing attribution and profitability. It aggregates data from Facebook, TikTok, Google, and Klaviyo into one dashboard and uses post-purchase surveys and pixel attribution to give brands accurate ROAS data when third-party cookies fail.
- Location
- Columbus, Israel
- Raised
- $25M
- Stage
- Series B
- Founded
- 2021
- Category
- SaaS
- Funding
- VC-backed
- Team
- 51–200
Funding figures as of Jul 2025 · not independently verified
Founders of Triple Whale
- AJ Orbach
- Maxx Blank
Investors backing Triple Whale
- Tiger Global
- Elephant
Frequently asked questions
What does Triple Whale do?
Triple Whale gives Shopify brands a single source of truth for marketing attribution and profitability. It aggregates data from Facebook, TikTok, Google, and Klaviyo into one dashboard and uses post-purchase surveys and pixel attribution to give brands accurate ROAS data when third-party cookies fail.
Where is Triple Whale based?
Triple Whale is based in Columbus, Israel.
When was Triple Whale founded?
Triple Whale was founded in 2021.
How much has Triple Whale raised?
Triple Whale has raised $25M in their Series B round as of Jul 2025.
Who founded Triple Whale?
Triple Whale was founded by AJ Orbach, Maxx Blank.
Who has invested in Triple Whale?
Triple Whale is backed by Tiger Global, Elephant.
How Triple Whale would pitch themselves
○ Auto-generated01Target customer
Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.
02Problem they solve
Triple Whale gives Shopify brands a single source of truth for marketing attribution and profitability. It aggregates data from Facebook, TikTok, Google, and Klaviyo into one dashboard and uses post-purchase surveys and… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Triple Whale differentiates on ecommerce analytics and attribution platform. Backed by Tiger Global + Elephant, $25M raised — the company has resources + validation to compound this thesis. Founded by AJ Orbach + team.
04Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.